INFLUENZIT
Facilitating Influencer Collaboration and Mangement
overview & context
Influenzit is an influencer marketing solution designed to help brands and businesses with the process of identifying ideal influencers, facilitating seamless collaboration and managing influencers and campaigns.
year
2023
INDUSTRY
Marketing Technology
DELIVERABLES
Product Design, Website, Design System
challenge.
Influencer marketing has rapidly evolved into a powerful marketing strategy for brands to build genuine connections with their target audiences. Influencers have been able to leverage their social media presence to shape consumer perceptions. However, using the full potential of influencer marketing can be daunting.

Influenzit was conceived as a solution to the escalating problem of influencer management. Due to the lack of proper structure, brands and businesses find it difficult to find and collaborate with the right influencers and properly manage their campaigns.
discovery.
To start the influenzit project, I conducted research in order to understand the users. The demographic, goals, frustrations and understand current process of unstructured influencer discovery and management. I led the team on conducting competitive analysis and user surveys.
The aim of the research was to:
  • Understand the current end-to-end process of influencer marketing from the POV of both the influencers and business owners.
  • Identify the limitations and constraints of the current influencing marketing system as experienced by both parties.
Who are our users?
  • Influencers and Content creators
  • Brands/Business Owners
discovery.
Our research approach incorporated multiple methods to gather comprehensive user insights:
In-depth interviews with teachers across different age groups and locations.
Focus group discussions to understand collective pain points.
User walkthrough sessions to observe real-time interaction patterns.
Analysis of platform usage data and dropout rates.
findings.
user personas
The user personas were created to represent our target audience based on the insights gathered from the user research. I created multiple users personas, for both influencers and brands.
findings.
understanding our users: beyond demographics
The user personas were created to represent our target audience based on the insights gathered from the user research. I created 4 different users personas, 2 for influencers and creators and 2 for brands and business owners.
competitive analysis
I did a competitive analysis exploring key players in the influencer marketing platform space, with a focus on features, pricing and user experience. This analysis provided insights into positioning a new or existing platform effectively against competitors.

I was able to identify some market gaps and opportunities such as:
  • Afordable and feature rich platform: Most platforms were either expensive with a lot of features or affordable with low-end capabilities. Our solution should a sweet spot between affordability and features.
  • Simplified analytics for small businesses: Providing easy-to-understand performance reports can make influencer marketing more accessible.
  • Enhanced payment management: Ensure that both brands get value for their money and influencers receive compensation in a timely manner.
findings.
understanding our users: beyond demographics
The user personas were created to represent our target audience based on the insights gathered from the user research. I created 4 different users personas, 2 for influencers and creators and 2 for brands and business owners.
the three point problem.
From our findings we were able to identify and define the problems into 3 different segments.
Discovery:
Finding the right influencers is a tedious manual process across multiple platforms, with businesses lacking reliable data and standardized methods to verify authenticity and assess brand fit.
Collaboration:
Communication and content approval processes are done across various channels, making it difficult to maintain professional relationships and track deliverables effectively.
Management:
Without a centralized system, businesses struggle to track multiple partnerships, measure performance, and demonstrate ROI with concrete data.
Ideation.
brainstorming.
After identifying key challenges in influencer marketing—discovery, collaboration, and management—we brainstormed multiple solutions to address these pain points. The goal was to create a seamless, data-driven, and efficient platform that benefits both brands and influencers.
Brainstorming session
solution.
minimum viable product (MVP) features
To prioritize features, we categorized them based on their impact (value to users) and effort (development complexity).
Based on our prioritization, we decided to include the following features in the MVP:
  • Discovery: Advanced search filters, influencer ratings and cross-platform statistics aggregation.
  • Collaboration: Built-in messaging & campaign dashboard, escrow payment services, immediate support and dispute resolution.
  • Management: Performance analytics and milestone based tracking and delivery.
solution.
user flows
Armed with the results gotten from the user research sessions and a list of feautures identified and outline for the MVP. I worked on a user flow that highlighted how brands/clients and influencers interact with the platform, from onboarding to discovery,collaboration, campaign tracking and management.
User flow for brands and business owners
solution.
style guide and components
One of my initial tasks was to establish a set of styles and components that would serve as a foundation for the entire product design. This framework was designed to provide guidance for future designers and developers, promoting a cohesive and consistent approach in all subsequent design work.
solution.
finding and collaborating with influencers
Business owners can view influencer profiles, search for influencers and filter by platform, category, audience and performance. They can view influencer/creator profiles and analytics by platform.

To collaborate with an influencer, they click on the "Collaborate with influencer" button and are send a message to the influencer to collaborate.
solution.
Managing Campaigns
Campaigns are created are created by influencers and accepted by the business owners after discussions have been concluded in their inbox. Campaigns are either completed, ongoing or not started for campaigns that have been created by the influencer but not yet approved by the business owner.Campaigns are created with milestones and a business owner can either accept or reject a milestone delivery.
solution.
campaign requests
Business owners or brands can created campaign requests with a list of evrerything they want to achieve and leave it open to bids from influencers.
solution.
wallet and support
Business owners or brands can created campaign requests with a list of evrerything they want to achieve and leave it open to bids from influencers.
impact and outcomes.
The redesigned app led to significant improvements:User Retention: Monthly active users increased by 40% within three months of the redesign.Onboarding Drop-Offs: Reduced by 60% due to streamlined processes.Engagement: Average time spent on the app increased by 35%, with more teachers completing courses and earning certifications.
solution.
marketing website
To establish a strong digital presence and attract both brands and influencers, we designed a marketing website that effectively communicates the platform’s value, showcases key features, and drives conversions. The website was crafted with a user-centric approach, ensuring an intuitive experience for visitors while reinforcing the brand’s credibility.
reflections.
Designing and implementing the Influenzit platform revealed crucial insights about influencer marketing management:
‍
Complex workflows need streamlining for user efficiency
Integrated communication tools are crucial for success
Clear data visualization drives better decision-making
Automation reduces manual work and improves focus on strategic tasks
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Designed and developed by Ifeoluwasimi Olusola