objectives.
The major objective of the website is to clearly communicate the features of the application in such a way as to generate interest in their target audience. The main conversion metric of the website was to get people to sign up as early users for the teamwok application.These are the 2 major goals for the website:
Well Laid out Content and Feature Explanation:
The website should be able to present the teamwok application features in a clear and concise manner. It should be easy for anyone to understand what they offer.
High Conversion Website Design:
The website should be designed in such a way as to maximize the number of early access signups gotten for the teamwok app.
discovery.
Our research approach incorporated multiple methods to gather comprehensive user insights:
In-depth interviews with teachers across different age groups and locations.
Focus group discussions to understand collective pain points.
User walkthrough sessions to observe real-time interaction patterns.
Analysis of platform usage data and dropout rates.
research.
The first stage of the app design was gathering inspiration and collating a moodboard designs and elements that I like. These elements form the basis of the designs that I would create for the teamwok app.
wireframing.
After collating the moodboard, I moved to the wireframing section of the app. I wireframe before designing in order to focus on the content of the website without the distractions of color and designs. I was able to break the homepage into 5 sections which will each highlight the goals we need to achieve with the website. Since one of the goals was to get early access signups for the app. I placed the signup form in specific locations known to maximize the number of registrations.
solution.
The color palette I used for the website was based on purple section of the color wheel. I contrasted it with an off-white color to provide enough contrast. I used the font Sofia Pro because it spoke professionalism and at the same time friendliness.
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