ULESSON
Increasing uLesson customer retention with downloads
overview & context
The uLesson App brings together multimedia and technological solutions to provide a personalised learning experience for African students. After getting user feedback, we decided to include the downloads feature for the app in order to increase customer retention.
year
2022
INDUSTRY
Education Technology
DELIVERABLES
User Research, Mobile App Designs
problem.
After conducting in-depth interviews with our users in order to get insights into how the uLesson app was being used, we were able to determine that one of our greatest barriers to customer retention at uLesson was the lack of availability of constant internet connection to watch our learning videos uninterrupted.

Also, the constant data required to stream the videos was increasing costs and made the platform more expensive for the average user.
discovery.
Our research approach incorporated multiple methods to gather comprehensive user insights:
In-depth interviews with teachers across different age groups and locations.
Focus group discussions to understand collective pain points.
User walkthrough sessions to observe real-time interaction patterns.
Analysis of platform usage data and dropout rates.
solution.
One of the solutions proposed was to include downloads feature that will enable students to download videos so that they can watch later.

Because our direct users were kids and the way the uLesson library was structured I had to highlight and cater to peculiar problems that could arise while our users tried to access the download feature. After brainstorming with the team, I was able to highlight 3 major stumbling blocks we needed to work on. They were:
‍
Establishing a download heirachy.
Managing the user’s phone storage.
Managing options to download from the video library.
solution.
establishing a download heirachy
The video library of the uLesson app is divided into Chapters → Quests → Videos. We decides to establish what point users can download videos and how they should show up in the downloads homepage in order to minimize confusion.After brainstorming, we decided to allow users download videos at any point in the heirachy i.e they can download videos, chapters or quest but only the chapters would show up in the downloads tab. Quests would show up under videos and videos will show up under quests.
Multiple Download Hierarchy Options
Final Download Hierarchy Design
solution.
managing phone storage
From user research and feedback, we realized that phone storage was going to be a common issue among most of our users as most of them were using devices with RAM sizes between 4 -16GB. I then designed the feature allowing users to manage their storage and allocate storage for uLesson videos on their devices.
solution.
managing video download options
From user research and feedback, we realized that phone storage was going to be a common issue among most of our users as most of them were using devices with RAM sizes between 4 -16GB. I then designed the feature allowing users to manage their storage and allocate storage for uLesson videos on their devices.
Download Options
Final Download Design
AVAILABLE FOR NEW ROLES
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Designed and developed by Ifeoluwasimi Olusola